Auto Dprime - Dprime Solutions

Brand Identity System

Your trusted destination for discovering premium car services. From maintenance to repairs, and soon — quality car parts at your fingertips.

ESTABLISHED2026

SECTORAutomotive

TYPEDirectory

01 Logo System

The logo should stay bold, clean, and automotive.

The Auto Dprime wordmark features a distinctive green road graphic on "AUTO" with the "DPRIME" portion in a contrasting weight. Maintain proportions and clear space at all times.

Light background

Dark background

App Icon

Favicon

Clear Space

Keep minimum surrounding space equal to the height of the "A" in AUTO on all sides.

Minimum Size

For digital use, keep the full logo at 160px wide or larger. Below that, use the AD icon.

Backgrounds

Preferred surfaces are white, pale gray, Midnight Navy, or Dprime Green. Avoid busy imagery behind the mark.

02 Color Palette

A palette built around trust, growth, and automotive precision.

The green tones represent growth and reliability in the automotive space, while the deep navy conveys professionalism and technical authority.

#55A253

Dprime Green

Primary brand color for buttons, links, active states, and key UI elements.

RGB 85, 162, 83HSL 119°, 32%, 48%

#1A1A2E

Midnight Navy

Primary dark color for text, headers, dark backgrounds, and the DPRIME wordmark.

RGB 26, 26, 46HSL 240°, 28%, 14%

#FFFFFF

White

Foundation color for clean layouts, cards, and spacious composition.

RGB 255, 255, 255

#6DB26D

Accent Green

Lighter green for hover states, highlights, and secondary elements.

RGB 109, 178, 109

#72AF74

Light Green

Softest tone for subtle backgrounds, cards, and gentle accents.

RGB 114, 175, 116

#448844

Dark Green

Pressed and active states when primary green needs more depth.

RGB 68, 136, 68

03 Typography

Typography should feel modern, technical, and confident.

The type system pairs a geometric sans-serif for primary use with a monospace face for technical labels and data. Together they balance approachability with precision.

Primary Typeface

Plus Jakarta Sans

Modern geometric sans-serif with excellent readability. Used for headlines, body text, and UI elements.

AaRegular 400

AaMedium 500

AaSemiBold 600

AaBold 700

AaExtraBold 800

Monospace Typeface

Space Mono

Technical monospace for code, data labels, and technical information.

AaRegular 400

AaBold 700

04 Brand Values

The brand communicates trust, efficiency, and forward momentum.

These values shape every visual decision and interaction across the Auto Dprime platform.

Trust

Verified listings and authentic reviews build confidence in every service.

Efficiency

Quick discovery of quality car services near you, no wasted time.

Growth

Expanding from services directory to a full parts marketplace.

05 UI Components

Consistent components across the platform.

Buttons and tags follow strict color and radius guidelines to maintain brand cohesion throughout the digital product.

Buttons

Primary Button Outline Button Dark Button

Tags & Chips

Active Tag Repairs Car Wash Parts Oil Change

06 Usage Guidelines

Consistency builds recognition.

Follow these rules to keep the Auto Dprime identity sharp and professional across all touchpoints.

✓

Use the logo with adequate clear space. Maintain minimum size requirements. Use approved color variations only. Use dark logo on light, light logo on dark.

Don't

Don't stretch, rotate, or distort the logo. Don't change brand colors. Don't add effects like shadows or glows. Don't place over busy backgrounds.