Gomar Beauty Brand Guidelines
Made for the woman who means it.
Gomar Beauty is for the woman who knows the difference between getting ready and getting dressed. Between a brush and the right brush. Between a lens and one made for her.
Born in Dubai. Built for the Middle Eastern woman and the global eye that follows her. Our tools are precise, our lenses are considered, our brushes are instruments, not accessories.
This document defines the rules of expression for the Gomar Beauty brand. It exists to keep every touchpoint, from packaging to social, from retail to DM, recognizably ours.
Every brush, every lens, every tool is considered. Nothing arrives by accident.
Performance earns the drama. We never sell a finish we have not earned.
Built for the woman who has decided what she likes and is unwilling to compromise it.
We do not perform warmth. We are from here. We understand what she sees in the mirror.
A mark that holds its presence.
The eye mark above the wordmark is the soul of the brand, a sweep of lash, an arch of confidence. Beneath it, the letterforms stand composed and unhurried. Together they read as one word: Gomar.
One mark, three movements.
When the full lockup is too much, the icon stands in. Each variant is drawn from the original logo and earns its place through context. Hover to see the inverse.
Where to use
The Eye is the primary brand mark, used for app icons, favicons, packaging seals, social profile images, and embossed compact tops. The Iris is a refined accent for tissue paper, luxury inserts, and fine stationery. The G is for product badging, sleeve labels, and individual packaging where a single letter reads more powerfully than the full lockup.
How to use
The icon always sits on a generous field of colour. Treat the surrounding space like the setting for a stone, the more air, the more presence. Minimum digital size is 24 pixels. Minimum print size is 8 millimetres. Below either, the form starts to lose its meaning. Colour treatments follow the master logo system exactly. No icon should appear in any hue the lockup has not been approved for.
Warm, deliberate, unafraid of contrast.
Gold leads. Ink grounds. The neutrals are warm, never clinical, never cold. Every Gomar layout should feel like the light in a well-appointed vanity room.
Primary
Secondary
Accent
A single typeface, used with intention.
Poppins carries everything, from the display headline to the smallest label. The weight does the talking. Bold for presence, light for ease, medium for instruction. One voice, five registers.
A geometric humanist with clean modernity and confident proportions. Used for all display headlines, hero statements, section titles, and product names. Weight 600–700.
The same face, a lighter touch. Used for body copy, product descriptions, navigation, captions, labels, and all UI text. Weight 300–500 depending on context and scale.
She doesn't shop beauty. She selects it.
Gomar speaks like the most composed woman in the room. Warm but precise. Fewer words, chosen more deliberately. Allowed to be a little dry, occasionally poetic, never eager.
Words we love
Precise. Considered. Worthy. Set. Press, sweep, layer. Evening, ritual, mirror, deliberate. Quiet confidence. The right brush.
Words to avoid
Game changer. Glow up. Obsessed. Slay. Holy grail. Bestie. Iconic. Anything trending on social this quarter.
Composed with care.
This document is a living system. As Gomar grows, so will it.