Gomar Beauty Brand Guidelines
Composed, never quiet.
Gomar Beauty is for the woman who treats getting ready as a ritual, not a routine. Every product is a small, gilded act of self possession, a moment between her and the mirror where she decides who she is going to be today.
Our cosmetics are made for the lover of finish, of weight, of the quiet click of a magnetic compact. We design for the sensory long after we have designed for the shade.
This document defines the rules of expression for the Gomar Beauty brand. It exists to keep every touchpoint, from packaging to social, retail to email, recognizably ours.
Every formula and every finish is considered. Nothing arrives by accident.
Drama is earned through performance. We never fake the depth.
Built for the woman who knows what she likes and is willing to be precise about it.
We do not shout luxury. We let it linger.
A feminine almond, locked into the wordmark.
An eye, an arch, a perfect curve, set above the wordmark. The spiral inside the g echoes the iris within the eye. Vision, beauty, presence, in a single thought.
One mark, three movements.
When the full lockup is too much, the icon stands in. Each variant is drawn from the original logo and earns its place by context. Hover to see the inverse.
Where to use
The Eye is the primary brand mark for app icons, favicons, foiled compact tops, embossed packaging seals, and social profile imagery. The Iris stands alone as a monogrammed accent on luxury inserts and tissue paper. The G is for product badging on individual items where a single letter reads better than a full mark.
How to use
The icon should always sit on a generous field of color. Treat the surrounding space like setting for a stone. Minimum size is 24 pixels for digital and 8 millimeters for print. Below that, legibility breaks. Color treatments follow the logo system. No standalone icon should ever appear in a hue that the master lockup is not approved for.
Warm, deliberate, unafraid of contrast.
Gold leads. Noir grounds. The neutrals are softly tinted, never sterile, never charcoal. Every Gomar layout should feel kissed by warmth.
Primary
Secondary
Accent
An editorial serif paired with a refined sans.
The serif carries voice and emotion. The sans carries information. Together they sound like a beauty editorial. Composed, articulate, never shouting.
A high contrast serif with elegant italics and pronounced terminals. Used for all display headlines, hero statements, product names, and editorial pull quotes. Choose a Garalde or Didone with confident italics.
A geometric sans with rounded warmth and a modern silhouette. Used for body copy, product information, navigation, captions, and all interface text. Choose a humanist or neo-grotesque sans with light to medium weights available.
She doesn't wear makeup. She commissions it.
Gomar speaks like the most poised friend in your group chat. Warm but unhurried. Fewer words, chosen more carefully. Allowed to be a little dry, occasionally theatrical, never sappy.
Words we love
Velvet. Compose. Worth. Commit. Linger. Quiet. Considered. Press, sweep, glide, set. Evening, ritual, mirror, vanity.
Words to avoid
Game changer. Glow up. Obsessed. Bestie. Iconic. Slay. Holy grail. Anything trending on social this quarter.
Composed with care.
This document is a living system. As Gomar grows, so will it.