Brand Guidelines

Business Consultancy • Lebanon

02 — Color Palette

Brand Colors

Our color palette reflects sophistication and trust. The gold accent represents innovation and premium quality, while the deep navy conveys professionalism and reliability.

Gold Primary

Color Values

HEX#D4A574
RGB212, 165, 116
CMYK16, 35, 55, 0
PANTONE721 C
Dark Primary

Color Values

HEX#22363F
RGB34, 54, 63
CMYK82, 62, 52, 47
PANTONE432 C
White

Color Values

HEX#FFFFFF
RGB255, 255, 255
CMYK0, 0, 0, 0
PANTONEWhite

Secondary Colors

Gold Light

Color Values

HEX#E8C9A8
RGB232, 201, 168
Dark Accent

Color Values

HEX#2D4550
RGB45, 69, 80
Off White

Color Values

HEX#F8F6F3
RGB248, 246, 243

03 — Typography

Brand Typefaces

Our typography system pairs the elegant Cormorant Garamond for headlines with the clean Montserrat for body text, creating a balance of sophistication and readability.

Display Font — Cormorant Garamond

Innovating Tomorrow

Light

300

Regular

400

Medium

500

Semibold

600

Bold

700

Body Font — Montserrat

Strategic Business Solutions

Light

300

Regular

400

Medium

500

Semibold

600

Bold

700

04 — Business Card

Stationery Design

Our business card design reflects professionalism and elegance. The front features the logo and contact name, while the back provides essential contact details.

Ahmad El-Khoury

Managing Director

+961 1 234 567
www.innovizor.com

Beirut Central District
Foch Street, Saifi Village
Beirut, Lebanon

05 — Letterhead

Official Correspondence

The letterhead design maintains brand consistency while ensuring professionalism in all official communications.

Beirut Central District
Foch Street, Saifi Village
Beirut, Lebanon

T: +961 1 234 567
E: [email protected]

February 4, 2026

Dear Valued Partner,

Thank you for your continued trust in Innovizor. As we embark on this new year, we remain committed to delivering exceptional consultancy services that drive meaningful results for your business.

Our team of experts is dedicated to providing innovative solutions tailored to your unique challenges and opportunities. We look forward to continuing our partnership and achieving great things together.

Ahmad El-Khoury

Managing Director

06 — Email Signature

Digital Correspondence

A consistent email signature reinforces brand identity in every digital communication.

07 — Social Media

Digital Presence

Consistent social media assets ensure brand recognition across all digital platforms.

08 — Usage Guidelines

Logo Do's & Don'ts

Following these guidelines ensures brand consistency and maintains the integrity of the Innovizor identity.

Do

Use the logo with adequate clear space around it. Maintain minimum size requirements for legibility. Use approved color variations only.

Don't

Don't stretch, rotate, or distort the logo. Don't change the logo colors. Don't add effects like shadows or gradients.

Do

Use dark logo on light backgrounds. Use light logo on dark backgrounds. Ensure sufficient contrast for visibility.

Don't

Don't place the logo on busy backgrounds. Don't use the logo at very small sizes. Don't recreate or modify the wordmark.

09 — Brand Values

What We Stand For

Our brand values guide every interaction and decision, ensuring we deliver exceptional value to our clients across Lebanon and beyond.

01

Innovation

We bring fresh perspectives and cutting-edge solutions to every challenge, helping businesses stay ahead in a rapidly evolving market.

02

Excellence

We hold ourselves to the highest standards of quality and professionalism in everything we do, from strategy to execution.

03

Integrity

Trust is the foundation of our client relationships. We operate with transparency, honesty, and ethical practices at all times.