Brand Identity

Guidelines & Standards

01

Logo

The primary logo uses Tenor Sans with a centered dot separator. Use the appropriate version for each context.

LEBANON DELUXE
Primary — Light Background
LEBANON DELUXE
Primary — Dark Background
LEBANON DELUXE
Mono — Light Background
LEBANON DELUXE
Mono — Dark Background
LEBANON DELUXE
Stacked Version
LEBANON DELUXE
Stacked — Dark
LD
LD
Icon / Favicon
LD
Icon — Dark
02

Clear Space

Maintain minimum clear space around the logo equal to the height of the letter "L".

L height L height
LEBANON DELUXE

This clear space ensures the logo maintains its integrity and visibility. Never place text, images, or other graphic elements within this protected area.

03

Color Palette

A refined palette balancing warmth with sophistication. Use primary colors for core brand elements.

Primary Colors
Charcoal
#1A1916
Warm White
#F8F7F4
Gold
#B5A48C
Gold Dark
#8A7A68
Secondary Colors
Cedar
#2D5A47
Cedar Light
#7BA393
Stone
#E8E5DF
Gold Light
#D4C9B5
04

Typography

Two typefaces create hierarchy: Tenor Sans for brand moments, Outfit for everything else.

Primary — Brand & Display
Tenor Sans
Used for logo, headlines, and key brand statements. Single weight — elegance through simplicity.
Secondary — Body & UI
Outfit
Used for body copy, navigation, buttons, and interface elements. Geometric, clean, highly legible.
Extralight 200
Light 300
Regular 400
Medium 500
Semibold 600
H1 Discover Lebanon
H2 Premium Rentals
H3 Featured Properties
Body Experience luxury stays in Lebanon's most beautiful locations.
Small Terms and conditions apply. All prices in USD.
05

Applications

Examples of the brand identity applied across different touchpoints.

SARAH HADDAD Property Manager
+961 3 123 456   •   sarah@lebanondeluxe.com
Business Card
LD
LEBANON DELUXE
@lebanondeluxe
Premium chalets & apartments for daily rent across Lebanon 🇱🇧
Social Profile
Properties Locations About Contact

Find Your Perfect Stay

Discover handpicked chalets and apartments in Lebanon's most stunning locations.

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06

Incorrect Usage

Maintain brand integrity by avoiding these common mistakes.

LEBANON
Don't stretch or distort
LEBANON
Don't use unapproved colors
LEBANON
Don't add drop shadows
LEBANON
Don't outline the text
LEBANON
Don't rotate the logo
LEBANON