Brand
Brand Identity

A focused identity for professional photography gear and creators who demand dependable tools.

4 Logo variants 5 Brand colors 2 Typefaces

Logo

Primary
Carbon
Reverse
Orange

Icon

Derived Mark
Favicon Dark
Favicon Light

Color

#F97316
Lenzu Orange
Primary accent
#111318
Carbon
Logo and text
#2A2D34
Graphite
Panels and contrast
#6B7280
Steel
Secondary text
#F4F5F7
Studio Paper
Background

Typography

Aa
Display
Outfit
Wordmark, headlines and section titles
500
Medium
600
SemiBold
700
Bold
800
ExtraBold
Aa
Body
Inter
Paragraphs, product details and interface
400
Regular
500
Medium
600
SemiBold
700
Bold