MariamBlend Brand Guide
A fragrance identity built around lasting memory, refined contrast, French ingredients, and Lebanese craft.
Where scent becomes memory.
MariamBlend is positioned as an accessible perfume house with a considered, lasting character. The identity pairs editorial elegance with grounded confidence. It should feel refined without becoming distant, and expressive without becoming decorative.
Created to linger, not disappear.
The brand focuses on two signatures. Rose Enchante brings floral elegance. Cuir Noir brings leather, strength, and sophistication. Both are composed to leave a clear impression.
Lasting presence
Every visual decision should suggest depth, atmosphere, and a fragrance that remains after the first impression.
Composed in layers
Use circles, translucent fields, soft gradients, and measured overlap to reflect the structure of a fragrance.
French and Lebanese
Premium French ingredients meet local manufacturing in Lebanon. The presentation should feel international and rooted.
The mark carries the house. The wordmark gives it presence.
The logo system uses the existing MariamBlend symbol with a calm serif wordmark. The full lockup is preferred for headers, packaging, proposals, and major brand moments. The symbol is used for compact spaces.
Full lockup
Keep the complete logo at 150 pixels wide or larger on screen. Use the symbol below that size.
Never stretch
Scale the mark and wordmark proportionally. Keep the symbol centered and preserve its original shape.
Controlled contrast
Use paper, night, smoke, clay, or quiet photography. Avoid noisy detail directly behind the logo.
Give the lockup room to breathe.
Maintain surrounding space equal to the cap height of the wordmark. No copy, photography, borders, or interface elements should enter this area.
Center the complete symbol in a square field. Keep generous internal space and never stretch the artwork to fill the tile.
Warm restraint with a deep, nocturnal foundation.
The core palette is quiet and editorial. Clay and gold add warmth. Rose and smoke define the two fragrance worlds. Muted neutrals keep the system calm and flexible.
Editorial serif. Quiet sans. A clear contrast.
The website uses a refined system serif for large expressive headlines and a neutral interface sans for supporting information. The contrast creates perfume editorial character without losing usability.
Old Style
Use for hero headlines, section titles, product names, editorial statements, and selected numerals. Keep weights light and spacing tight.
Use for body copy, navigation, labels, forms, buttons, prices, specifications, and account interfaces. Small uppercase labels use increased tracking.
Simple outlines with quiet, precise geometry.
Icons support the interface. They should never compete with the logo or typography. Use one consistent stroke, rounded line endings, and compact shapes with enough internal space.
Fragrance
Use for composition, concentration, and scent information.
Notes
Use for top, heart, and base structures or layered stories.
Packaging
Use for format, delivery, protection, and product presentation.
Signature
Use sparingly for discovery, highlights, or refined detail.
Bag
Use for shopping actions with a clear text label where possible.
Account
Use for account access, order history, and customer details.
Origin
Use for manufacturing, ingredients, and place based information.
Direction
Use for deliberate movement, navigation, and primary links.
Atmosphere built from circles, glow, shadow, and space.
The visual world should suggest scent in the air without becoming busy. Use soft glow, clean shapes, deep backgrounds, and restrained composition.
Floral
elegance.
Eau de parfum · 100 mlDark
character.
Eau de parfum · 100 mlCreated to linger, not disappear.
The visual language should stay elegant and simple, using clean blocks, soft light, and restrained composition instead of complex decorative illustration.
Orbital structure
Large circular outlines create a composed, layered field. Keep strokes thin and opacity low.
Atmospheric bloom
Use radial gradients and soft color haze instead of obvious decorative graphics.
Editorial scale
Large serif statements should lead. Supporting copy remains compact, quiet, and carefully spaced.
Floral
elegance.
A warm floral composition expressed through soft light, open space, and restrained gold.
Dark
character.
A composed leather world built with deep contrast, quiet geometry, and cool atmospheric depth.
Interfaces should feel calm, rounded, and precise.
Use soft radii, thin borders, quiet surfaces, and dark pill actions. Avoid heavy shadows, sharp boxes, excessive borders, or decoration that does not serve the content.
Buttons
Status and metadata
Form field
Surface language
Where scent becomes memory.
The system extends from packaging to social with the same restraint.
Applications should preserve the balance between night, paper, serif typography, and controlled gold. Packaging should stay straight and composed, and brand assets should feel integrated rather than decorative.
Sensory, confident, and clear. Never overwritten.
The language should create feeling without becoming vague. Use short statements, specific scent information, and calm confidence. Avoid exaggerated luxury claims or generic perfume language.
Sensory
Describe what the fragrance feels like and how it remains, using concrete detail rather than empty adjectives.
Assured
Write with certainty and restraint. The brand does not need to shout to communicate quality.
Accessible
Explain notes and format clearly. The tone welcomes both first time buyers and fragrance collectors.
Consistency protects the character.
Use the system with discipline. The identity is strongest when logo, type, color, spacing, and visual presentation remain controlled across every touchpoint.
Do
- Keep the complete logo proportional and centered.
- Use generous clear space around the lockup.
- Let serif headlines carry the emotional message.
- Use gold as a focused accent rather than a full page color.
- Keep forms, cards, and commerce interfaces simple.
Do not
- Stretch, crop, outline, or add effects to the logo.
- Place the mark over noisy imagery or low contrast surfaces.
- Mix unrelated serif or display fonts into the system.
- Use heavy shadows, glass effects, or excessive borders.
- Use decorative icons, effects, or visual clutter without a clear purpose.