Brand Guidelines
Kinshasa's gateway to global shopping UAE · Lebanon · USA & beyond
Your Next Pick is just a click away.
We started Next Pick because people in Kinshasa deserve access to the same great products everyone else enjoys. Whether it's a pair of sneakers from Dubai, skincare from Beirut, or tech from the US, we handle the shopping, the logistics, and the delivery so you don't have to worry about a thing.
Think of us as your personal shopper and shipping partner rolled into one. You pick it, we bring it to your door.
Global Reach
We shop from UAE, Lebanon, the US, and more so you can get what you want, wherever it is.
Trust
Every order is handled with care. We keep things transparent from checkout to your doorstep.
Speed
We move fast. Quick buying, smart routes, and updates along the way so you're never left guessing.
Quality
We treat every package like it's our own. Personal attention, careful handling, and real support when you need it.
We shop & ship from
Brand Colors
Built around a deep navy that says "we've got this," warmed up with sunset orange and teal to bring in the energy and optimism of shopping from around the world.
Type System
Two fonts that do the heavy lifting. Outfit is bold and grabs attention. DM Sans is clean and easy to read. Together they feel modern and approachable.
Headlines
Use Outfit Bold or Black for all headings. Sentence case works best. Keep it tight at large sizes with tracking around -0.02em.
Body Copy
DM Sans Regular at 16px with 1.7 line height. This gives everything room to breathe and keeps long text comfortable to read.
Labels & UI
Outfit Medium for buttons, tags, and navigation. Go all caps with generous letter spacing (0.15em) for anything small.
Logo Variations
Keep the logo consistent everywhere. These are the four approved versions, each designed for a different background.
Favicon / App Icon
The bold "N" lettermark on navy. Used for browser tabs, app icons, and small spaces where the full logo won't fit.
Stamp Mark
For packaging seals, watermarks, and circular placements like stickers and wax seals.
Monogram
Bold and simple. Works on invoices, social profile pictures, and anywhere you need a compact brand mark.
Anatomy & Clear Space
Shopping Bag Icon
The bag mark is central to the logo. Never separate it from the wordmark when using the primary logo.
Clear Space
Always leave at least the height of the "N" letter as breathing room around the logo.
Minimum Size
Don't go smaller than 100px wide on screens or 25mm in print.
Visual Textures
These patterns show up across packaging, social media, and marketing materials. They add depth and personality without competing with the logo.
Brand in Action
Here's how the brand looks when it's actually being used, from business cards to shipping labels and social posts.
Do's & Don'ts
A few simple rules that go a long way in keeping the brand looking clean and consistent everywhere it shows up.
✓ Do
- Use the approved color variations on backgrounds that give good contrast
- Give the logo plenty of breathing room on all sides
- Stick with Outfit for headlines and DM Sans for body text
- Use the gradient bar on headers, dividers, and email signatures
- Always scale the logo proportionally, no stretching
- Use real photos that show actual deliveries and happy customers
✕ Don't
- Stretch, squish, tilt, or warp the logo in any way
- Put the logo on busy images or low contrast backgrounds
- Recolor the logo beyond what's shown in the approved versions
- Add shadows, glows, outlines, or 3D effects to the logo
- Swap in random fonts, even if they look similar
- Stack other logos or icons on top of or right next to the logo