Parapluie Brand Kit
The single reference for how Parapluie Studio looks, sounds, and signs its name. Everything here builds from one quiet ink, one warm gold, and one idea: a photograph is shelter for a memory. Use it to keep every touchpoint feeling like the same studio.
Essence & values
Parapluie is French for umbrella. The name is the whole promise: a place that keeps something precious safe from the passing of time.
Fine art photography that turns fleeting moments into lasting memory.
Founded in Lebanon in 2019, Parapluie Studio frames love the way it deserves to be kept: with patience, warm light, and a craftsman's care. We do not chase the moment. We hold it still, so it can be returned to for a lifetime.
For families and individuals who treat a portrait as an heirloom, Parapluie Studio is the fine art photographer that frames love with editorial craft and quiet luxury, so a single day can be kept for generations.
Logo system
The wordmark is the primary signature. Use the dark version on light surfaces and the light version on noir or photographic backgrounds. The icon mark, favicon, and sticker cover tight spaces and finishing marks.
The icon mark renders in Gold Warm (#C8AB6F). The favicon is the icon reversed out of a noir disc. The full circular sticker seal appears in the Seals section.
Construction & space
Give the mark room to breathe. The clearspace and minimum sizes below keep it legible and unhurried across every surface.
Keep clear margin on every side equal to the height of the icon canopy, marked here as x. No other logo, text, or edge should enter that zone.
Below these sizes the descriptor line and the canopy scallops start to close up. When space is tighter than 24px, use the solid favicon disc instead.
Logo misuse
The mark carries the studio's reputation. These six moves break it. Please avoid all of them.
Color palette
Two anchors and a small set of supports. Noir grounds the brand, gold carries the warmth, cream and paper give the page room to breathe.
Gold is a seasoning, not a base. Let paper and noir do the work, and reserve gold for the mark, single accents, and moments that deserve to shine.
Type system
The wordmark carries its own lettering. For everything around it, three families each do one job: Barlow Condensed sets the voice, Lora carries the reading, Manrope handles the interface.
Do
- Set headlines in uppercase Barlow Condensed, Light or Medium.
- Use Lora italic for pull quotes and tender lines.
- Reserve gold for a single accented word, never a whole line.
- Keep body copy generous, with line height near 1.65.
Avoid
- Recreating the wordmark lettering in a substitute font.
- Bold, heavy weights of Barlow for large headlines.
- All three families competing in one block.
- Tight, cramped line spacing on paragraphs.
Iconography
Beyond the mark itself, supporting icons are drawn as fine open lines, never filled shapes. They stay quiet so the umbrella mark always reads as the one solid form.
The umbrella mark is the only filled form in the system. Supporting icons stay as open lines at roughly 1.6 stroke weight, with rounded corners and ends. Icons live in gold on light surfaces and gold on noir. They never appear in the semantic colors outside of alerts.
Graphic elements
A short vocabulary of marks that dress a page without shouting: the corner frame, the gold rule, and the ornament divider.
A short gold line under a heading.
Sixty pixels, never full width.
Voice & tone
Parapluie speaks the way it photographs: warm, unhurried, and sure of itself without ever raising its voice.
Say
- Frame, keep, hold, shelter, light, heirloom, lasting, tender, crafted.
- Framing love, since day one.
- A day worth keeping for a lifetime.
Avoid
- Cheap, snap, shoot, quick, deal, hype, cutting edge.
- Rows of exclamation marks and pushy sales lines.
- Trend words that will not age well.
Some days deserve more than a memory. We frame them, so you can hold them long after the light has changed.
Art direction
The photography is the brand. These notes describe the feel to aim for. Frames below are placeholders, meant to be filled with real studio work.
Aim For
- Warm, low contrast tone with true skin.
- Muted, timeless wardrobe in cream, noir, and earth.
- Quiet backgrounds that never fight the subject.
- Film grain and gentle finishing over heavy retouching.
Steer Clear
- Cold blue tones and hard clinical light.
- Oversaturated color or trendy heavy filters.
- Busy, cluttered sets that pull the eye.
- Skin smoothed until it looks unreal.
Stationery
How the brand signs itself in print. Noir card, gold mark, and plenty of quiet space.
parapluie.com.lb
Dear friend,
Digital
Avatars, signatures, and the small marks that carry the studio online.
+961 3 13 99 15
parapluie.com.lb · Instagram · WhatsApp
Seals & stamps
Decorative marks for prints, packaging, and proofs. Use them sparingly, as a signature rather than a decoration.
Quick specs
Everything a designer or developer needs at a glance.
| Token | Value | Role |
|---|---|---|
| Noir | #1C1D1B | Primary ink, dark surfaces |
| Gold | #C0A16F | Accent, wordmark descriptor |
| Gold Warm | #C8AB6F | Icon mark, favicon, seal |
| Cream | #F0EBE0 | Light wordmark, soft background |
| Paper | #FFFFFF | Base surface |
| Graphite | #403E3B | Body text |
| Display font | Barlow Condensed | Headlines, 200 to 500 weight, uppercase |
| Body font | Lora | Paragraphs, captions, quotes |
| UI font | Manrope | Labels, eyebrows, interface |
| Wordmark ratio | 655 : 180 (approx 3.6 : 1) | Do not alter |
| Logo min | 150px wordmark · 24px icon | Legibility floor |
| Clearspace | 1 × icon canopy height | Margin on all sides |
Contact
Sacre Coeur St, Brasilia, Baabda, Lebanon
+961 3 13 99 15 · hello@parapluie.com.lb
parapluie.com.lb
Framing love, since day one.