Parasol Brand Identity Guide
Parasol is a Lebanese haute couture house specialising in exquisite dresses for girls aged 3 to 10. Available for purchase and rental, every piece is crafted with elegance, whimsy, and the belief that every little girl deserves to feel beautiful.
The mark carries grace in every letter.
The Parasol logotype is a high-contrast Didone serif wordmark with the tagline "Je suis belle" set in a lighter weight beneath. The distinctive letterforms — particularly the elegant "S" — evoke fashion-forward sophistication while remaining approachable and warm.
Maintain surrounding space equal to the cap-height of the letter "P" on all sides. The logo needs generous breathing room.
For digital use, keep the full logo at 160 px wide or larger. For print, no smaller than 35 mm wide.
Preferred surfaces are Blush, white, Champagne, Ivory, and Noir. Avoid busy patterns or saturated colours behind the mark.
The S stands alone as a compact brand stamp.
The distinctive "S" from the Parasol wordmark is extracted as a standalone icon for compact placements where the full logo would lose clarity. Its sinuous, fashion-forward curves make it instantly recognisable.
The "S" icon is not a replacement for the main lockup in standard communication. It is a supporting shorthand for compact digital environments and system-level brand presence.
- Use for favicon and browser tabs.
- Use for social profile images, app tiles, and WhatsApp avatars.
- Use on dress tags and embossed packaging details.
- Keep the icon centred with generous breathing room.
- Prefer white, Blush, Champagne, or Noir backgrounds.
Soft, warm, and effortlessly feminine.
The palette draws from blush tones, warm neutrals, and deep rosewood to create a world that feels tender yet refined — just like the dresses themselves.
Type that feels like couture.
The type system pairs an editorial serif for display with a refined geometric sans for supporting text. Together they feel polished, feminine, and luxurious without being precious.
Every dress tells a story of beauty and joy.
These values shape every design choice — from the fabrics we select to the way we present ourselves across every touchpoint.
Elegance
Every detail matters. From stitching to styling, the brand embodies refined taste and graceful beauty.
Joy
A Parasol dress transforms a moment. The brand celebrates the happiness and wonder of childhood.
Accessibility
Haute couture should be within reach. Our rental model makes dream dresses available to every family.
Craftsmanship
Each piece is made with care, using fine materials and meticulous attention that honours the couture tradition.
The identity should feel effortless everywhere.
From social media to dress tags, the brand's warmth and elegance should translate seamlessly. Generous whitespace, soft colour fields, and restrained typography let the dresses take centre stage.
Exquisite dresses for your little one's most beautiful moments.
Warm blush backgrounds, generous spacing, editorial serif headlines, and soft photography create a world that feels both luxurious and approachable.
Restraint makes the brand sing.
The identity works best when it stays elegant and uncluttered. Let the palette breathe, keep the logo clean, and trust the simplicity of the system.
Use the full logo on clean, light surfaces. Preserve proportions. Keep generous padding. Pair the Blush palette with Noir text. Use Rosewood sparingly for accents and calls to action.
Do not stretch or rotate the logo. Avoid drop shadows, glitter effects, or neon colours. Never place the logo over busy photography. Do not substitute the wordmark font with other typefaces.