VALUE
HOUSE
Brand Guidelines
01
Logo Variations
Primary
VALUE
HOUSE
Reversed
VALUE
HOUSE
On Orange
VALUE
HOUSE
Monochrome
VALUE
HOUSE
Icon / Mark
V
H
Icon Reversed
V
H
02
Clear Space
VALUE
HOUSE
Minimum clear space = height of letter "V" on all sides
03
Color Palette
Navy Blue
HEX: #0D1B2A
RGB: 13, 27, 42
CMYK: 91, 74, 47, 52
Deep Orange
HEX: #E65100
RGB: 230, 81, 0
CMYK: 0, 75, 100, 5
White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0
Black
HEX: #1A1A1A
RGB: 26, 26, 26
CMYK: 0, 0, 0, 95
Light Orange (Accent)
HEX: #FF8A50
RGB: 255, 138, 80
CMYK: 0, 50, 70, 0
Light Navy (Accent)
HEX: #1E3A5F
RGB: 30, 58, 95
CMYK: 85, 60, 30, 25
04
Typography
Primary — Raleway
VALUEHOUSE
Used for logo, headings, and display text
Aa
ExtraBold 800
Aa
Bold 700
Aa
SemiBold 600
Secondary — Inter
The quick brown fox jumps over the lazy dog. Used for body text, descriptions, and UI elements.
Aa
Bold 700
Aa
Medium 500
Aa
Regular 400
05
Usage Examples
Business Card
VALUE
HOUSE
AUSTRALIA'S BEST DEALS
John Smith
Sales Manager
hello@valuehouse.com.au
+61 2 1234 5678
Website Header
VALUE
HOUSE
Electronics
Appliances
Deals
Shop Now
Favicon
V
H
64px
V
H
32px
V
H
16px
06
Social Media
Profile Picture
V
H
V
H
Various sizes
Facebook / Twitter Cover
VALUE
HOUSE
AUSTRALIA'S BEST DEALS
Product Post Example
V
H
Value House
Sponsored · 2h
[PRODUCT]
50% OFF
$599
$
299
🔥 MASSIVE DEAL! Samsung 55" 4K Smart TV - Limited stock!
#ValueHouse #Electronics #Deals #Australia
👍 Like
💬 Comment
↗️ Share
Instagram Story
50%
OFF SALE
VALUE
HOUSE
SWIPE UP
07
Do's and Don'ts
✓
VALUE
HOUSE
Use approved colors
✗
VALUE
HOUSE
Don't change brand colors
✓
VALUE
HOUSE
Keep logo horizontal
✗
VALUE
HOUSE
Don't rotate the logo
✓
VALUE
HOUSE
Scale proportionally
✗
VALUE
HOUSE
Don't stretch or distort