Case study

Parapluie Studio.

Five years of building Lebanon's most recognized photography studio. From a bold move during the financial crisis to industry leadership.

3000+
Clients served
45,000+
Photos edited
200+
Client dresses
5
Years of partnership
Timeline

Year by year.

Every milestone, every innovation, every year of the partnership.

2020

The beginning

During Lebanon's severe financial crisis, Parapluie Studio made a bold decision to move from a shared space to their own dedicated studio. While others hesitated, they saw opportunity. They partnered with Dprime Solutions to build everything from the ground up.

Own studio spaceMoved from shared space to a dedicated studio, laying the foundation for a premium experience.
Brand identityComplete branding built from scratch: logo, color system, typography, and visual guidelines.
Website launchCustom WordPress website with portfolio showcases, booking system, and service pages.
In studio dress collectionFirst studio in Lebanon to offer client dresses during photoshoots. Started with a curated collection that would eventually grow to 200+ pieces. This innovation was later copied by studios across the country.
2021

Changing the game

With the foundation set, the focus shifted to redefining how photography services are priced and delivered in Lebanon. The result was a pricing model that the entire industry eventually adopted.

Package based pricingRevolutionized pricing by shifting from price per photo to all inclusive packages. Better value, full transparency, and a model that became the industry standard within a year.
Team growthExpanded from a solo operation to a growing team, bringing on photographers, editors, and studio assistants.
Social media strategyStructured Instagram content strategy with consistent posting, engagement tactics, and brand voice that started building a loyal following.
2022

Specialization

Rather than trying to be everything to everyone, we helped Parapluie carve out a niche that nobody else was doing well. Maternity photography became a cornerstone of the brand.

Maternity photography excellence50+ maternity specific dresses, a dedicated Instagram account, and a custom website page created the gold standard for maternity photography in Lebanon. No other studio came close to this level of specialization.
Influencer partnershipsBecame the go to studio for Lebanese influencers and public figures, generating organic social proof and consistent word of mouth.
Booking system upgradeImplemented a streamlined booking flow that reduced back and forth and made the scheduling process feel effortless for clients.
2023

Scale and recognition

The brand hit its stride. Consistent demand, a growing team, and a reputation that extended well beyond Beirut. This was the year Parapluie became a household name in Lebanese photography.

Instagram verifiedEarned the official Instagram verification badge, cementing Parapluie's position as a recognized, trusted brand in the industry.
Full team of 7Reached a team of 7 members: photographers, editors, studio managers, and support staff working seamlessly together.
Industry leader statusMultiple studios began copying the dress collection model, the package pricing structure, and the maternity specialization. Being imitated became the ultimate validation.
2024

Raising the bar again

With the competition catching up to previous innovations, Parapluie moved the goalposts again. New standards for quality control, a new artistic direction, and a completely elevated client experience.

Edited only photo deliveryPioneered delivering only professionally edited photos, protecting the brand image and ensuring every image clients receive meets the studio's quality standards. Other studios are now adopting this approach.
Fine art specializationElevated photography to fine art with dedicated presentation, a separate Instagram presence, and positioning sessions as luxury creative experiences rather than just photoshoots.
Luxury workflow experienceCreated a complete customer journey that makes every photoshoot feel like a VIP experience, from initial inquiry through booking, the session itself, and final delivery.
2025

Digital transformation

The focus shifted to the digital side of the business. Modernizing the website, expanding the online presence, and building systems that scale.

Complete website redesignFull rebuild of the website on WordPress with Breakdance. New design, faster performance, better SEO, and a modern experience that matches the studio's premium positioning.
SEO and AI search strategyOptimized for both traditional search and AI search engines so Parapluie appears in Google results and AI recommendations when people search for photography in Lebanon.
Dress collection hits 200+The signature dress collection reached over 200 pieces, making it the largest in studio collection of any photography studio in Lebanon.
2026

What's next

The partnership continues with ambitious plans to expand both the physical and digital sides of the business.

E commerce platformOnline store for photography packages, prints, digital products, and merchandise.
AI integrationSmart photo selection, automatic editing assistance, intelligent workflows, and AI powered customer panel.
Loyalty program and modern paymentsReward repeat customers with points for bookings and referrals. Card payment integration and Whish money support.
Fine art expansionDedicated fine art landing page with transparent pricing for all packages and services.

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